Signalclout #41: Creator Economy Value Unlock
The infrastructure for unlocking more value from the fast growing creator ecosystem is rapidly growing.
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Welcome to the 41st issue of the Signalclout newsletter.
Apologies for missing the newsletter last week. Wanted to get right back in the saddle and not lose the cadence we have had going for nearly 3/4th of a year now.
A lot has changed since the first issue of this newsletter. What seemed like an abstract topic just a year ago about the growth of the creator economy has taken a life of its own.
While the space is still in its nascency at an estimated $104.2b, around 78% of creators make about $23.5k annually. Like most startups getting your business off the ground is challenging. Think about when you needed to get your server racks together to get a website running. AWS was an immediate unlock that gave rise to a flurry of startups.
Similarly, it is challenging for most creators to unlock the true full potential without such support systems in place. In this week's newsletter, I look at some exciting startups bridging that gap with innovative strategies to accelerate the pace of growth in the industry.
🪜 Creator Economy Value Unlocks
You are a creator who has found a niche built up a sizable following on one or multiple social networks. What you have built has value, but it is tough to monetize that value effectively. Very few buyers understand the actual value of your influence, and as a result, most creators cannot raise the capital or grow past a certain point. That is where some interesting startups are coming into play: